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Definition

Dayparting refers to the ability to specify different times of day—or day of week—for ad displays, as a way to target audiences more specifically. An option that limits viewing or serves of specified ads based on day and time factors.[1][2]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 26 May 2015).
  2. ^ SEMPO. SEM Glossary. <http://www.sempo.org/?page=glossary> (cited 31 May 2015).

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