Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
refers to the ability to specify different times of day—or day of week—for
displays, as a way to target
more specifically. An option that limits viewing or serves of specified ads based on day and time factors.
American Marketing Association.
> (cited 26 May 2015).
> (cited 31 May 2015).
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
If you would like to suggest a new marketing definition or have a general comment, please visit our
help on how to format text
Turn off "Getting Started"