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A manufacturer-sponsored sales promotion activity, such as a contest, sweepstakes, use of in-store display materials, or sampling, in which
actively participate in some way and are mentioned in the manufacturer's
(which may take the form of cooperative advertising) of the sales promotion; can also refer to any listing or mention of retailers in a manufacturer's advertising; sometimes referred to as a
Govoni, Norman A.P.
Dictionary of Marketing Communications.
SAGE Publications, Inc. (July 22, 2003)
American Marketing Association.
> (cited 26 May 2015).
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