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A manufacturer-sponsored sales promotion activity, such as a contest, sweepstakes, use of in-store display materials, or sampling, in which retailers actively participate in some way and are mentioned in the manufacturer's advertising (which may take the form of cooperative advertising) of the sales promotion; can also refer to any listing or mention of retailers in a manufacturer's advertising; sometimes referred to as a dealer imprint or dealer listing.[1][2]


  1. ^ Govoni, Norman A.P. Dictionary of Marketing Communications. SAGE Publications, Inc. (July 22, 2003)
  2. ^ American Marketing Association. Dictionary. <> (cited 26 May 2015).

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