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Definition

Decay of advertising effects refers to the fading of memory of an ad and lack of continued response to it. Because forgetting is a controversial issue among learning theorists, some claiming that nothing is ever forgotten, the term decay of advertising effects may be more accurately described as advertising wearout, rather than the process of "forgetting."[1]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 26 May 2015).

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