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Definition

Deceitful diversion of patronage is a practice in which a retailer publishes or verbalizes falsehoods about a competitor in an attempt to divert patrons from that competitor.[1][2]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 26 May 2015).
  2. ^ Dunne, Patrick M., Robert F. Lusch, and James R. Carver. Retailing. Cengage Learning, 8th edition. (January 17, 2013)

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