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Demand Side Platform
), also called
, has been simply defined in this manner: "a piece of software used to purchase
in an automated fashion. DSPs are most often used by advertisers and
to help them buy display, video, mobile and search ads."
These complex technology platforms provide centralized and aggregated
buying from multiple sources including ad exchanges, ad networks, and sell-side platforms, often leveraging real time bidding capabilities of these sources.
For more information, see Wikipedia entry on "
WTF is a Demand-Side Platform?
iab. IAB Interactive Advertising Wiki
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A demand-side platform is a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads. (Consult Adobe as they are a key vendor in this space)
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