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Definition

Demand-side platform (DSP), also called buy-side optimizer and buy-side platform, has been simply defined in this manner: "a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads."[1] These complex technology platforms provide centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell-side platforms, often leveraging real time bidding capabilities of these sources.[2] For more information, see Wikipedia entry on "Demand-side platform."

See also


References

  1. ^ Digiday. WTF is a Demand-Side Platform? <http://digiday.com/platforms/wtf-demand-side-platform/>
  2. ^ iab. IAB Interactive Advertising Wiki. <http://www.iab.net/wiki/index.php/Category:Glossary>

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A demand-side platform is a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads. (Consult Adobe as they are a key vendor in this space)