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Direct response advertising is an approach to the advertising message that includes a method of response such as an address, telephone number, or interactive television screen, whereby members of the audience can respond directly to the advertiser in order to purchase a product or service offered. Direct response advertising can be conveyed to members of a target market by a wide variety of advertising media, including television, radio, magazines, mail delivery, etc.[1]

See also


  1. ^ American Marketing Association. AMA Dictionary.

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