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Distribution velocity is typically sales per point of ACV or PCV distribution. It tells the business how well its product is selling when it is on the shelf (i.e., available to customers).[1]


Distribution velocity = Sales ÷ Distribution


  1. ^ Martin, S. “Velocity: How Well Your Product REALLY Sells.” CPG Data Tip Sheet. June 24, 2014. <http://www.cpgdatainsights.com/measure-sales/velocity-how-prod-really-sells>

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