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Definition

Distribution velocity is typically sales per point of ACV or PCV distribution. It tells the business how well its product is selling when it is on the shelf (i.e., available to customers).[1]


Construction

Distribution velocity = Sales ÷ Distribution

References

  1. ^ Martin, S. “Velocity: How Well Your Product REALLY Sells.” CPG Data Tip Sheet. June 24, 2014. <http://www.cpgdatainsights.com/measure-sales/velocity-how-prod-really-sells>

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