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Definition

Downloads refer to digital files or data that are transferred from one device to another. Monitoring downloads is a way of tracking engagement. Downloads reflect the success of organizations at getting their application, files, or other data distributed to users.[1]

Purpose

The purpose of the "downloads" metric is to determine effectiveness in getting data to users. Downloads are a common way for marketers to gain a presence with consumers. This includes applications for mobile phones, MP3-style devices, and computers. Applications for iPhones, software trials, spreadsheets, ring tones, white papers, pictures, and widgets are all examples of downloads. These downloads typically provide a benefit to the consumer in return for a presence on the device of the user. For instance, a weather app might be branded with the website of the weather channel and provide updates on atmospheric conditions. A consumer packaged goods company might supply an app that suggests recipes that could use its products in novel ways.

Construction


      Downloads (#) = Number of times that an application or file is downloaded.

References

  1. ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc. <http://www.amazon.com/Marketing-Metrics-Definitive-Measuring-Performance/dp/0137058292>


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