Entertainment Identifier Registry or EIDR is "a universal unique identifier system for movie and television assets. It’s similar to the UPC code of the packaged goods industry in that it generates a unique identifying code for each asset. From top level titles, edits, and DVDs, to encodings, clips and mash-ups, EIDR provides global unique identifiers for the entire range of audiovisual object types that are relevant to entertainment commerce.

The Registry's flexible data model supports complex relationships that exist between various assets and is interoperable with other standard and proprietary identifier schemes.

The Entertainment Identifier Registry Association is a not-for-profit industry association that was founded by Movielabs, Cablelabs, Comcast and TiVo to meet a crucial need across the entertainment supply chain for universal identifiers for a broad array of audio visual objects. These founding members are also members of the Board of Directors which governs the registry.”[1]


  1. ^ Entertainment Identifier Registry Association. What Is EIDR? http://eidr.org/

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