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Interactive computer systems that, by applying a variety of knowledge elements (e.g., facts, rules, models) within a specified domain, can solve a problem with an expertise comparable to that of an acknowledged human expert. As part of the developments in
, expert systems have been developed in various fields (
, medicine, defense, manufacturing, etc.)
(marketing research definition)
A computer-based artificial intelligence system that attempts to model how experts in the area process information to solve the problem at hand.
American Marketing Association.
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