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Definition

Factor analysis is a body of statistical techniques concerned with the study of interrelationships among a set of variables, none of which is given the special status of a criterion variable. This technique allows researchers to investigate concepts that are not easily measured directly by collapsing a large number of variables into a few interpretable underlying factors.[1]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 30 June 2015).

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