Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
is an experimental "
analysis of variance
" technique that allows researchers to study the effects of two or more variables simultaneously; each level of each variable or factor is analyzed with each level of every other factor.
American Marketing Association.
> (cited 30 June 2015).
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
If you would like to suggest a new marketing definition or have a general comment, please visit our
help on how to format text
Turn off "Getting Started"