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Definition

A fad refers to a product (e.g., unique doll based a popular movie franchise) whose popularity is intense but temporary. A fad comes in fast, receives much attention and publicity, and goes out fast. The time period is highly variable, and a fad can repeat at intervals of several years (as the hula hoop does).[1]

References

  1. ^ American Marketing Association. Dictionary. <https://www.ama.org/resources/Pages/Dictionary.aspx> (cited 30 June 2015).

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