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Family packaging refers to the use of one design or other key packaging element to integrate the packaging of two or more individual items (for example, a personal care line of shaving cream, after shave, and anti perspirant). The packages clearly belong to one set, but there are usually some individualizations, especially in brand name.[1]

See also


  1. ^ American Marketing Association. Dictionary. <> (cited 30 June 2015).

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