In marketing, a family is defined as a group of at least two people in a household based on marriage, cohabitation, blood relationships, or adoption. By contrast, a household is composed of one or more people who occupy the same housing unit. [1] [2]

See also


  1. ^ American Marketing Association. Dictionary. <> (cited 30 June 2015).
  2. ^ Population Reference Bureau. What's a Household? What's a Family? <> (cited 7 June 2015).

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