Full-line Sales Organization


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Definition

In a full-line sales organization, each company or division salesperson sells all products to all accounts in a geographic territory. This is an appropriate strategy when the product line is not large, is nontechnical, and is sold through one channel of distribution. It is a lower cost strategy than specializing by product, market, or type of account.[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

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