Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
refers to the development and
that are presumed to be environmentally safe (i.e., designed to minimize negative effects on the physical environment or to improve its quality). This term may also be used to describe efforts to produce, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns.
American Marketing Association.
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right-hand side of this page to apply.
If you are
a registered user, and you have a suggestion, please email
If you would like to suggest a new marketing definition or have a general comment, please visit our
If you are
a registered user, and you have a suggestion for a new term or a comment on an existing term, please email
help on how to format text
Turn off "Getting Started"