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Definition

HI-LO (or high-low) pricing is the opposite of everyday low pricing. In HI-LO pricing, retailers and manufacturers offer a series of "deals" or "specials"—times during which prices are temporarily decreased. One purpose of HI-LO pricing and other temporary discounts is to realize price discrimination in the economic—not the legal—sense of the term.[1]

References

  1. ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc. <http://www.amazon.com/Marketing-Metrics-Definitive-Measuring-Performance/dp/0137058292>


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