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Definition

In SEO, head terms are search terms that are short, popular, and straightforward (e.g., "helicopter skiing"). These short terms are called "head terms" based on a bell-curve distribution of keyword usage that displays the high numbers of most-used terms at the "head" end of the bell curve graph.[1] [2]

See also


References

  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ SEMPO (Search Engine Marketing Professional Organization). SEM Glossary. <http://www.sempo.org/?page=glossary>

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