Health Care MarketingFeedback.png


Health care marketing is marketing designed to influence the behavior of target audiences in which the benefits would accrue to the target audience's physical and/or mental health. Health care marketing may be carried out by individuals, by hospitals or clinics, or by national agencies such as the National Cancer Institute.[1]


  1. ^ American Marketing Association. AMA Dictionary.

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.