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The hierarchy of effects model is based on the premise that advertising moves consumers systematically through a series of psychological purchasing stages in the following order: (1) awareness and (2) knowledge (think), (3) liking and (4) preference (feel), and (5) conviction and (6) purchase (do). The model was created in 1961 by Robert J Lavidge and Gary A Steiner.[1]

See also


  1. ^ American Marketing Association. AMA Dictionary.

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