Common Language in Marketing is a collaboration of marketing industry associations establishing standard definitions for marketing activities and metrics. Standard language and definitions will eliminate ambiguity in marketing terminology and encourage trust and collaboration within and across the marketing industry & business communities.


A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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A


ACV

Abandonment rate

Ad awareness

All commodity volume

Annual growth %

Average price per unit

Average unit price

Awareness


B


BDI

BEP

Bottom line

Bounce rate

Brand

Brand awareness

Brand development index

Brand equity

Brand loyalty

Brand penetration

Brand preference

Break-even (economics)

Break-even analysis

Break-even number of employees

Break-even point

Break-even sales


C


CAGR

CDI

CLTV

CLV

CP

CPC

CPI

CPM

CPP

CPRP

CRP

CTR

Category development index

Category performance ratio

Click

Clickthrough rate

Compound annual growth rate

Contribution analysis

Contribution margin

Contribution margin analysis

Contribution margin ratio

Contribution per unit

Copy testing

Cost per click

Cost per impression (internet)

Cost per mille

Cost per order (internet)

Cost per point

Cost per purchase

Cost per rating point

Cost per thousand impressions

Customer

Customer lifetime value

Customer profitability

Customer satisfaction


D


Dollar contribution per unit

Dollar market share


E


eCPM

Effective cost per thousand

Email clickthroughs


F


Fixed cost


G


GRP

Gross margin

Gross rating point

Gross sales


I


Impression (internet)


Internet session


Internet visit




L


LCV

Lifetime customer value

Loyalty

LTV


M


MASB

MMAP

Margin (%)

Market concentration

Market penetration

Market share

Marketing

Marketing Accountability Standards Board

Marketing Metric Audit Protocol

Marketing research

Marketing spending

MMAP characteristics


N


Net earnings

Net income

Net profit

Numeric distribution


O


Operating income margin


Operating margin


Operating profit margin


P


PCV

PPC

Pageview

Pay per click (internet)

Payback period

Penetration

Predictive validity

Pre-testing


Price per statistical unit

Price per unit

Price premium

Product category volume

Profit-based sales targets


Q


Quality assurance


R


ROI

ROMI

ROS

Relative market share

Relative price

Reliability

Retention rate

Return on investment

Return on marketing investment

Return on sales


S


Sales (accounting)

Sales force compensation

Sales force effectiveness

Sales potential forecast

Sales territory

Sales total


Served impressions (internet)


Session (internet)

Shopping cart software


T


TOMA

TRP

Target rating point

Target revenue

Target volume

Top of mind (awareness)

Total cost


U


Unique visitor

Unit margin

Unit market share

Unit price

User lifetime value


V


Validity

Variable cost

View (internet)

Viewable impressions (internet)

Visit (internet)

Visitor (internet)

Volume projections


W


Willingness to recommend