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Definition

A house account (or direct account) is an important client, usually large, that is handled directly by executives or home-office personnel, rather than an account executive (advertising) or field sales force (sales).[1] [2]

See also


References

  1. ^ American Marketing Association <ama.org>. AMA Dictionary.
  2. ^ Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).

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