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Definition

An impulse product (or impulse-intercept merchandise) is a convenience product (good or service) that is bought on the spur of the moment—without advance planning or serious consideration at the time (i.e., prior to which the customer had no perceived need)—and is often stimulated by point-of-sale promotion or observation. See also: impulse buying
[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

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