Impulse PurchaseFeedback.png


Impulse purchasing or impulse buying is a purchase behavior that is assumed to be made without prior planning or thought (i.e., typically made in-store with little or no decision-making effort). Often, it is claimed, impulse buying involves an emotional reaction to the stimulus object (e.g., product, packaging, point-of-purchase display) in addition to the simple acquisition act. See also: impulse product[1]


  1. ^ American Marketing Association. AMA Dictionary.

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.