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An individual brand is a separate brand identity given to a specific, individual product, as differentiated from other products in the market and from other items in the product's own line. A trademark.[1] Examples include Cheerios and Total cereals (General Mills) as well as Crest toothpaste (P&G).[2]


  1. ^ American Marketing Association. AMA Dictionary.
  2. ^ Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).

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