Integrated Marketing CommunicationFeedback.png


Definition

Integrated marketing communication (IMC) is "a cohesive combination of marketing communications activities, techniques, and media designed to deliver a coordinated message to a target market with a powerful or synergistic effect, while achieving a common objective or set of objectives."[1]

See also


References

  1. ^ Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.