JingleFeedback.png


Definition

A jingle is a short piece of music that is an integral part of the message in a television or radio commercial, generally including the advertising theme or slogan.[1][2]

References

  1. ^ Govoni, Norman A.P. Dictionary of Marketing Communications. SAGE Publications.
  2. ^ Doyle, Charles. A Dictionary of Marketing (Oxford Quick Reference).

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.