Key AccountFeedback.png


  1. In advertising, a key account is one of an advertising agency's major clients. "Key" may reflect the size of the client's advertising budget, its profitability, percentage of total agency billings, or some other factor such as the prestige it gives to the agency that represents it.[1]
  2. In sales, a key account is a large account—usually generating more than a prespecified annual sales level—that receives special treatment from salespeople.[2]

    See also


  1. ^ Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).
  2. ^ American Marketing Association. AMA Dictionary.

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.