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Definition

Keyword marketing involves placing a marketing message in front of users based on the specific keywords and phrases they are using to search.[1] A key advantage of this method is that it gives marketers the ability to reach the right people with the right message at the right time. For many marketers, keyword marketing results in the placement of an ad when certain keywords are entered. Note that in SEO, this term refers to achieving top placement in the search results themselves.[2]


See also

References

  1. ^ American Marketing Association. AMA Dictionary.
  2. ^
    MarketingTerms.com: The Digital Marketing Reference. The Internet Marketing Glossary. <http://www.marketingterms.com/dictionary/keyword_marketing/>

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