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involves placing a
message in front of
based on the specific
keywords and phrases
they are using to search.
A key advantage of this method is that it gives marketers the ability to reach the right people with the right message at the right time. For many marketers, keyword marketing results in the placement of an
when certain keywords are entered. Note that in
, this term refers to achieving top placement in the search results themselves.
contextual search campaigns
American Marketing Association.
MarketingTerms.com: The Digital Marketing Reference.
The Internet Marketing Glossary.
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