Macromarketing is the study of marketing processes, activities, institutions, and results from a broad perspective (such as a nation), in which cultural, political, and social as well as economic interaction are investigated. It is marketing in a larger context than any one firm.[1]


  1. ^ American Marketing Association. AMA Dictionary.

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.