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Definition

  1. The rescheduling of an ad or commercial by an advertising media operator when it has been incorrectly printed, broadcast, or distributed or when unavoidably canceled or preempted.[1]
  2. Free time or space provided to advertisers to make up for a program's lower than expected ratings or an advertisement insertion that has been missed or has been incorrectly printed or broadcast. (Source: IEG)
  3. Also see the entry for raincheck.

References

  1. ^ American Marketing Association. AMA Dictionary.

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