Market EvaluationFeedback.png


During market evaluation, the product concept undergoes extensive evaluation and research to determine its potential for meeting both customer needs and the company's financial objectives (e.g., sales, market share, and return on investment).[1]


  1. ^ Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.