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involves the discovery and communication of meaningful patterns in data from
, leads, sales,
, promotions, web activity,
, and any other relevant
activity or financial data. Marketing analytics can be defined by their use of mathematical distributions, statistical sources, or analytical techniques (e.g., regression) for their construction. These analytical techniques may represent the
relationships among various conditions and actions taken to achieve specific business results, and are often used to inform future marketing actions.
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