Marketing Analytics

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Definition

Marketing analytics involves the discovery and communication of meaningful patterns in data from metrics like traffic, leads, sales, advertising, promotions, web activity, social media, and any other relevant marketing activity or financial data. Marketing analytics can be defined by their use of mathematical distributions, statistical sources, or analytical techniques (e.g., regression) for their construction. These analytical techniques may represent the causal relationships among various conditions and actions taken to achieve specific business results, and are often used to inform future marketing actions.

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