Marketing DatabaseFeedback.png


A marketing database is a compendium of information on current and prospective customers that may include demographic data, psychographic data, purchase history, and a record of types and frequencies of interactions with the brand.[1]


  1. ^ American Marketing Association. Dictionary. <> (cited 26 May 2015).

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.