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Definition

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." (Definition approved by the American Marketing Association Board of Directors, July 2013.)[1]

References

  1. ^ American Marketing Association, "About AMA: Definition of Marketing," <https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx> (cited 28 May 2014).

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