Micro SegmentationFeedback.png


Definition

Micro segmentation is an approach to market segmentation in which a business' customers are grouped into segments based on their geography, demographics, lifestyle, and behavior. This allows the marketer to target each group (or even individuals) based on their specific wants and needs. For more information, see Wikipedia entry on microsegment.[1]

See also


References

  1. ^ American Marketing Association. AMA Dictionary.

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.