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Definition

The National Advertising Division (NAD) is the division of the Council of Better Business Bureaus that assists advertisers in resolving disputes about the content of advertising messages. The NAD serves as a third party that can help resolve complaints by advertisers and members of the public. If complaints are not resolved by the NAD staff members they are referred to the National Advertising Review Board.[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

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