Negative AdvertisingFeedback.png


Definition

Negative advertising or a negative appeal involves the use of advertising messages that concentrate on pointing out undesirable aspects of competing products, services, organizations, or ideas. This technique is frequently used in political advertising to attack opposing politicians and political ideas.[1]

References

  1. ^ American Marketing Association. AMA Dictionary.

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.