Noncompensatory RuleFeedback.png


In evaluating alternatives, noncompensatory rules suggest that positive and negative consequences of alternatives do not compensate for each other. The types of noncompensatory rules include the conjunctive rule, the disjunctive rule, and the lexicographic rule.[1]

See also


  1. ^ American Marketing Association. AMA Dictionary.

We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.