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Odd Even Pricing
is a form of psychological pricing that suggests buyers are more sensitive to certain ending digits.
refers to a price ending in an odd number (e.g., 1,3,5,7,9), or to a price just under a round number (e.g., $0.89, $3.99, $44.98).
refers to a price ending in a whole number or in tenths (e.g., $0.50, $5.00, $8.10, $75.00).
American Marketing Association.
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