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According to Govoni, online marketing (also called web marketing, Internet marketing, and I-marketing) is defined as "a type of marketing that combines traditional marketing principles and practices with the interactive features of the Internet, for the purpose of delivering need-satisfying products and services to consumers; organizations conducting marketing by communication with consumers on the World Wide Web or the Internet."[1]


  1. ^ Govoni, N.A. Dictionary of Marketing Communications. Sage Publications (2004).

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