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) refers to the process of paying a fee to a
in order to be included in that search engine or directory. Paid inclusion does not impact rankings of a
; it merely guarantees that the web page itself will be included in the index. These programs were typically used by
that were not being fully crawled or were incapable of being crawled, due to dynamic
structures, frames, etc.
American Marketing Association.
SEMPO (Search Engine Marketing Professional Organization).
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