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Pay per click (PPC) is an internet advertising pricing model "in which advertisers pay agencies and/or media companies based on how many users clicked on an online ad or email message."[1] Cost per click (i.e., the amount spent to get an advertisement clicked) is the metric used by advertisers to determine this model's effectiveness.[2]


  1. ^ iab. Pay-per-Click. <> (cited 23 April 2014).
  2. ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc. <>

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