1. (retailing definition) Merchandise offered at a lower price, or free, as an additional incentive for a customer to make a purchase.
  2. (sales promotion definition) An item of value, other than the product itself, given as an additional incentive to influence the purchase of a product.
  3. (sponsorship) Souvenir merchandise, produced to promote a sponsor's involvement with a property (customized with the names/logos of the sponsor and the property).[1]

See also


  1. ^ American Marketing Association. AMA Dictionary.

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