Print MediaFeedback.png


Definition

Print media refers to all forms of physical, printed paper publications such as newspapers, magazines, books, and journals. Advertising in this medium can either be directly on the page or take the form of insertions.[1][2]

References

  1. ^ Doyle, Charles. A Dictionary of Marketing (Oxford Quick Reference) OUP Oxford.
  2. ^ Govoni, Norman A. Dictionary of Marketing Communications. SAGE Publications.

NewComment.png
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the Add Discussion bar below.
Notes:
  • Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
  • If you would like to suggest a new marketing definition or have a general comment, please visit our home page.