Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
is a stage (usually the last) in the
development cycle for a new product
. Commonly, it is thought to be all the activities involved in introducing the
into the marketplace. Activities that are involved with
include manufacturing and distribution, as well as promotion.
Kotler, Philip, and Kevin Lane Keller,
Marketing Management 12th edition,
Pearson/Prentice Hall, 2006, pp 654-655.
American Marketing Association.
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
If you would like to suggest a new marketing definition or have a general comment, please visit our
help on how to format text
Turn off "Getting Started"