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Definition

Product commercialization is a stage (usually the last) in the development cycle for a new product. Commonly, it is thought to be all the activities involved in introducing the product into the marketplace. Activities that are involved with commercialization include manufacturing and distribution, as well as promotion.[1] [2]

References
  1. ^ Kotler, Philip, and Kevin Lane Keller, Marketing Management 12th edition, Pearson/Prentice Hall, 2006, pp 654-655.
  2. ^ American Marketing Association. AMA Dictionary.

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