Skip to main content
Pages and Files
Marketing Terms (A–Z)
Click on the letters below to browse the content alphabetically.
Production refers to the addition of utilities to
or the rendering of
possessing utility. In
, it specifically refers to the creation of form utility, i.e., all activities used to change the appearance or composition of a good or service with the intent of making it more attractive to potential and actual users.
American Marketing Association.
We welcome comments that will help us improve the precision and clarity of our definitions. To submit a suggestion, please click on the
Comments are limited to registered users of this site. Click “Join” at the top right hand side of this page to apply.
If you would like to suggest a new marketing definition or have a general comment, please visit our
help on how to format text
Turn off "Getting Started"